Instagram Tests 90-Minute "Features" Videos: What It Means for UGC Creators
Quick answerInstagram is testing "Features", horizontal videos up to 90 minutes long, with select creators in the US and Brazil, plus "Series", which groups related Reels into collections. As of November 6, 2026 neither format pays creators directly.
What did Instagram launch?
According to Net Influencer's November 6, 2026 report, Instagram is testing two formats:
| Format | What it is | Who has it |
|---|---|---|
| Features | Horizontal video up to 90 minutes, watchable on phones and Instagram's TV app | Select creators in the US and Brazil |
| Series | Related Reels grouped into a collection viewers watch in order | Rolling out; audience not specified |
The formats are aimed at podcasts, interviews, vlogs and longer stories, the kind of content viewers usually go to YouTube for.
Does Instagram pay for Features videos?
Not directly. Net Influencer reports that Features and Series launched without monetization and with no revenue-sharing model announced. A commentator in the same article cites a Business Insider report that Instagram is paying selected YouTubers $50,000 to $500,000 to post on Features. Instagram has not confirmed those figures, so treat them as reported, not official.
What this means for UGC creators
Most UGC work is still short: 15 to 60 second videos that brands run as ads or post on their own accounts. A 90-minute format doesn't replace that. What it does change:
- Series is useful right away. Group your brand-style Reels by niche or format ("Skincare demos", "Unboxings") so a brand that lands on your profile can watch your best work in order.
- Long-form is a new pitch. Brands that sponsor podcasts and YouTube integrations may start asking for longer branded segments on Instagram. If you're comfortable on camera for more than a minute, add a longer sample to your portfolio.
- Your profile is not your portfolio. New formats mean your grid shifts again. A portfolio site keeps your best clips, rates and contact in one fixed place, whatever Instagram changes next.
Should you make long videos now?
Only if you already have the access and an idea that needs the length. For most UGC creators the better move this month is to organize existing Reels into Series and keep pitching short-form work, which is what brands are buying for the holiday season.
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FAQ
How long can Instagram Features videos be?
Up to 90 minutes, in horizontal format, according to Net Influencer's November 6, 2026 report.
Who can post Features on Instagram?
Select creators in the US and Brazil during the test. Instagram has not announced a full rollout date.
Do Instagram Features videos make money?
Not yet. As of November 6, 2026 Features and Series launched without monetization or a revenue-sharing model.
Sources
Prices and figures checked on Nov 9, 2026.
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