What to Put in a UGC Portfolio: The 6 Things Brands Check First
Quick answerA UGC portfolio needs six things: 3 to 6 of your best short videos, a one-line intro saying what you make and for which brands, the formats you offer, your niche, a way to see prices or ask for them, and one obvious contact button.
What do brands look at first?
Your first video. Brand managers open your link, watch the top clip and decide whether to keep scrolling. Put the video that best shows a product working, in your niche, at the very top. Everything else on the page supports that first impression.
The 6 parts of a UGC portfolio
| Part | What it answers for the brand | Keep it to |
|---|---|---|
| Best videos | Can you make content that sells? | 3–6 clips, strongest first |
| One-line intro | Who are you and who is this for? | One sentence |
| Formats | Can you make the type of video we need? | Unboxing, demo, testimonial, voiceover… |
| Niche | Do you understand our customer? | 1–2 categories |
| Prices or packages | Can we afford you? | Starting price or "rates on request" |
| Contact | How do we book you? | One button, visible on every screen |
What should you leave out?
Leave out long life stories, follower counts that don't relate to UGC, every video you have ever made, and anything that loads slowly on a phone. A UGC portfolio is a sales page, not an archive. If a clip isn't one of your best, it lowers the average.
How should you label each video?
Under each clip, write the niche, the format and one line about the goal, for example: "Skincare · Problem–solution · 30s, made for paid ads." If a video is a spec piece you made with a product you bought, label it as a concept sample. Honest labels build trust faster than vague ones.
Does design matter?
Yes, because a clean layout makes your videos easier to judge. A good UGC portfolio opens with your work, keeps text short, plays video smoothly on a phone and puts the contact button where the eye ends up. That is exactly what our templates are built around, so you only need to swap in your videos and words.
A 5-minute self-check before you send your link
- Open your portfolio on your phone with mobile data. Does the first video start within a few seconds?
- Cover everything below the first screen. Can a stranger still tell what you make and for whom?
- Count the taps to contact you. More than one is too many.
- Read each video label out loud. Does it name the niche, the format and the goal?
- Ask one friend which video they remember. If it isn't your top clip, reorder.
Turn views into bookings with a real portfolio.
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FAQ
How long should a UGC portfolio be?
One page is enough for most creators. Show 3 to 6 videos, a short intro, your formats, prices or a rates note, and a contact button.
Should I include photos in a UGC portfolio?
Include photos only if you sell photo content. Most brands hire UGC creators for short video, so lead with video and add a small photo section if you offer it.
Do I need a website for my UGC portfolio?
You can start with a shared folder, but a website with your own link looks more professional, plays video better on phones and lets brands contact you in one tap.
Sources
Keep reading
GuideHow Many Videos Should a UGC Portfolio Have? (The Real Answer)
More videos don't mean more bookings. Here is how many clips a UGC portfolio needs, which formats to cover and how to order them so brands keep watching.
GuideUGC Portfolio Examples: 7 Layouts and Which Creator Each One Fits
See 7 UGC portfolio layouts with live examples you can click, and find out which one fits beginners, video-heavy creators and full-time creators.