How to Pitch Brands With Your UGC Portfolio (Copy-Paste Email)
Quick answerPitch brands with a short email: one line on why you picked their product, one line on what you'd make, your portfolio link, and a simple next step. Keep it under 120 words and send it to the person who runs their content or growth.
The email
Subject: A UGC idea for [product]
Hi [name],
I've been using [product] for [time] and I think [specific detail] would make a great short ad.
I make [format] for [niche] brands. Here's my portfolio: [link]
Idea: a 20-second [problem–solution / unboxing] showing [moment]. Happy to send a quick concept if that's useful.
[Your name]
Why this works
| Line | Job |
|---|---|
| Specific detail | Proves it isn't a mass email |
| What you make | Tells them if you fit in one read |
| One link | Sends them to your best work, not attachments |
| One idea | Makes saying yes easy |
The follow-up
Wait about a week, then reply in the same thread: "Hi [name], just bringing this back up — I'd still love to make that [format] for [product]. Here's my portfolio again: [link]." One follow-up is enough.
Make sure the link does its job
Your portfolio has to finish the pitch: best video on top, your niche stated, prices or packages, and a way to send a brief. Templates with a built-in brief form, like Homescreen and Juno Hale, let a brand reply without writing an email at all.
How to find the right brands to pitch
- Products you already use and could film today.
- Brands already running UGC-style ads; check the Meta Ad Library and TikTok's Creative Center for what's live.
- Small and mid-size brands, where the founder or a small team reads every email.
- Brands launching something new, since launches need lots of content fast.
Track every pitch
Keep a simple sheet with brand, contact, date sent, follow-up date and result. After 20 pitches you'll see which niches and subject lines get replies.
Turn views into bookings with a real portfolio.
Every template is a finished UGC portfolio. Preview it live, then make it yours.
Template files $39 once · Full setup and hosting $149 today, then $10/month · See all templates
FAQ
Who should I send a UGC pitch to?
Send it to whoever runs content, social or growth at the brand. For small brands, the founder is often the right person.
Should I attach videos to my pitch?
No. Send one portfolio link instead; attachments are often blocked or ignored.
How many brands should I pitch?
Pitch a few brands a week with personal emails rather than hundreds with the same template.
Keep reading
GuideHow to Write a UGC Portfolio Bio Brands Actually Read (With Examples)
Your bio is the first thing brands read after your video. Use this simple formula and 6 ready-to-edit UGC bio examples for different niches.
GuideShould You Put Your UGC Rates on Your Portfolio? (2026 Price Ranges)
Showing prices filters out bad-fit brands, but hiding them starts more conversations. See 2026 UGC rate ranges and the simple way to show yours.