Should You Put Your UGC Rates on Your Portfolio? (2026 Price Ranges)
Quick answerShow a starting price or packages on your portfolio if you want fewer, better-fit enquiries; write "rates on request" if your prices change a lot by usage rights. In 2026, published guides put beginner UGC videos at about $150–$400 each.
Pros and cons of showing prices
| Show prices | "Rates on request" | |
|---|---|---|
| Enquiries | Fewer, better-fit | More, mixed budgets |
| Time spent | Less back-and-forth | More quoting |
| Best for | Clear packages | Custom usage and bundles |
A good middle ground is "Videos from $X" plus a note that paid-ad usage is quoted separately.
What do UGC creators charge in 2026?
These are published ranges per video, as of November 9, 2026. They are guides, not rules.
| Level | Typical range per video | Source |
|---|---|---|
| Beginner | $150–$400 | JoinBrands, Aug 2026 |
| Intermediate | $400–$1,000 | JoinBrands, Aug 2026 |
| Established | $1,000–$3,000+ | JoinBrands, Aug 2026 |
| Typical short-form video | $150–$500, many around $200 | Toptal, 2026 |
How do usage rights change the price?
JoinBrands' August 2026 guide lists limited usage (one platform, 3 months) at the base rate, expanded usage (all paid channels, 6–12 months) at +25–40%, and unlimited perpetual rights at +50–100% of the base rate. Put one line about this under your prices so brands aren't surprised.
How to show rates on your portfolio
Use two or three packages (for example, 1 video, 3 videos, 5 videos), a "from" price on each, what's included, and a button to send a brief. Templates with a rate card or packages page, like Maya, Mila Rose and Juno Hale, already have this section laid out.
A simple package structure that works
| Package | What's in it | Why it works |
|---|---|---|
| Starter | 1 video, 2 hooks, organic use | Low-risk first test for a new brand |
| Bundle | 3 videos, 3 hooks each, raw footage | Where most brands land |
| Monthly | 5+ videos per month | Steady income, a lower per-video price you can afford |
Price the middle package as the one you want brands to choose; people tend to pick the option in the middle.
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FAQ
How much should a beginner UGC creator charge?
As of November 2026, JoinBrands lists $150 to $400 per video for beginners. Start in that range and raise prices as you add real brand work.
Should usage rights be included in my rate?
Quote organic or limited usage in your base rate and charge extra for paid ads or long usage periods.
What if a brand says my price is too high?
Offer a smaller package or shorter usage period rather than cutting your per-video rate.
Sources
- JoinBrands: How Much Do UGC Creators Charge? 2026 Rate Guide (Aug 15, 2026)
- Toptal: How much do UGC creators charge per video (2026)
Prices and figures checked on Nov 9, 2026.
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