UGC Portfolio vs Media Kit: What's the Difference and Which Do Brands Want?
Quick answerA UGC portfolio shows the content you can make for a brand; a media kit shows your audience and the reach you can offer. UGC creators need a portfolio first, and a media kit only if they also sell posts on their own accounts.
Side by side
| UGC portfolio | Media kit | |
|---|---|---|
| Sells | Your content | Your audience |
| Key numbers | None needed | Followers, views, demographics |
| Main section | Sample videos | Stats and past collabs |
| Who needs it | Every UGC creator | Creators who also sell posts |
| Format | Website | PDF or a page on your website |
Why UGC creators start with a portfolio
In UGC, brands usually post the video on their own accounts or run it as an ad, so your follower count matters far less than your samples. The portfolio is what gets you hired.
When to add a media kit
Add one when brands also ask you to post on your own channels. Keep it to one screen: audience size, top countries, average views, past brands and package prices.
Keep both in one place
Instead of emailing a PDF that gets outdated, put the media kit on a page of your portfolio. Juno Hale has a dedicated media kit page and Goldhour puts shop, media kit and brand deals on one page.
A simple media kit layout
| Section | Include |
|---|---|
| Intro | Name, niche, one-line bio, photo |
| Audience | Followers per platform, top countries, age range, measured date |
| Performance | Average views and engagement over the last 30 or 90 days |
| Past work | Brand names and one result each, if you have permission |
| Packages | Posts, stories, UGC-only options and starting prices |
Update the numbers monthly and always show the date you measured them.
Turn views into bookings with a real portfolio.
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FAQ
Do UGC creators need a media kit?
Only if they also sell posts on their own social accounts. For pure UGC, a portfolio is what brands ask for.
Can my media kit be a web page?
Yes. A media kit page on your portfolio is easier to keep up to date than a PDF.
What numbers go in a media kit?
Follower count, average views, audience location and age, and engagement rate, all with the date you measured them.
Keep reading
GuideShould You Put Your UGC Rates on Your Portfolio? (2026 Price Ranges)
Showing prices filters out bad-fit brands, but hiding them starts more conversations. See 2026 UGC rate ranges and the simple way to show yours.
GuideLink in Bio vs UGC Portfolio Website: Do You Need Both?
A link list sends brands away; a portfolio shows them why to book you. Here is when a link-in-bio is enough and when you need a full UGC portfolio site.